Some people think entrepreneurs are crazy for starting a brand during a world health crisis. After all, many got laid off of their jobs while others closed down their business because their company was impacted by the pandemic. Why would you pick a recession out of all possible times when starting your own brand??
Entrepreneurs learned from other companies that sometimes, a recession can be a business opportunity. As long as there is a market for your product out there, then you can take advantage of this and start building your own online brand. But the question is, what can new entrepreneurs do to boost their business performance while there is still a pandemic?
Outsource Some Tasks
It is good that you have the initiative to learn new skills to make your business happen. But it can take a while before you get the job done or even get to build a decent website for your new online business. For best results, don’t wait for things to go wrong. Outsource different services to make your job easier and so you can focus on growing your business instead.
Remember that that kind of website you need for your online business needs to be in a good platform. If you have no idea how to build one, then it would be best to leave this task from the pros. An eCommerce digital marketing firm can help you build your website from scratch, make sure it is optimized, and can create quality graphics for your site. Some companies can also do other tasks for you like finding target audiences, retaining customers, and even marketing your new brand.
You can also consider hiring the services of a Virtual Assistant that specializes in eCommerce. They can take time-consuming tasks off of your hands, freeing you precious time you can use to improve your business. Outsourcing the services of a VA can help you reduce costs since you no longer need to hire an on-site team to do all the repetitive but equally important tasks.
Taking such heavy tasks off of your hand allows you to focus on the tasks you do best. This can be finding profitable products your niche audience will want to buy, looking for the right suppliers, or searching for a reliable shipping partner. Just make sure to shop for different service providers before choosing your partners. The last thing you want is to hire people or companies who don’t have much experience and will only rip you off of your investment.
Consider Your Target Audience When Creating Customer Experience
The kind of customer experience (CX) you can offer to your site visitors can make a difference between closing a sale and turning off potential clients. This is why you need to consider your target audiences when crafting your customer experience strategy. Provide your target audiences with a positive experience on their first time on your online store. Different companies agree that CX can affect a customer’s eagerness to be loyal advocates.
When creating customer experience, take into consideration your target audience’s demographics, needs, expectations, and personalities. For instance, millennials want brands to create emotional connections with them. You can catch a millennial’s attention if you can engage millennials with advertisements and engagements that can drive their emotions.
Don’t forget that consumers these want their voices to be heard. They want businesses to listen and respond to feedback on time. To make sure you can receive and respond to customer feedback in real-time, it is a good idea to invest in different tools that can help you gain insightful customer feedback. But don’t forget that you also need to consider customer’s suggestions and take action to show you are listening to their feedback.
Utilize Social Media Marketing
During the pandemic, more people are on their phones surfing on different social media sites. Find out what social media sites your target audiences are spending most of their time with and start boosting your social media marketing efforts. Check the best times to share posts and decide the best time to be live.
Engage with your clients by letting answer polls and by responding to comments and direct messages. Create catchy hashtags that represent your brand. Encourage customers to post images of their latest buys from your company.
Run social media contests and giveaway exciting freebies and discounts. Make sure to create easy to follow instructions so that your audiences can easily relate. This can help you to quickly increase brand awareness and grow your following. Don’t forget to check the social media site’s contest guidelines before you start your campaign.
For new online business owners, you will find it easier to establish your business by outsourcing some business services. This way, you can save money, focus your attention on other important business tasks, and still get the job done. With social media marketing, you can leverage consumer’s heavy social media usage during the pandemic. Don’t forget that in this day and age, positive customer experience can help you boost business success.