Search engines have evolved over time and have tighter algorithms that rank websites. However, link building is still an important strategy that is necessary despite the changes that have taken place. You’ll have to find ways to identify authoritative and valuable links that direct to your website.
These boost your ranking and enable you not just to reach your audience, but also improve your chances of converting them into customers. A Utah-based SEO consultant cites the following ways you can find high-quality links for your link building campaign and how you can reach out effectively.
Authority of the Page and Website
Search engines notice the ranking of the link that direct to your pages. Their authority will affect your ranking whenever a potential customer makes a query. If an authoritative site links to an article or video you published, Google and others will move you up the totem pole.
This displays your expertise and experience in a niche, and users may want to consume the content you publish. Look out for signals such as mentions, shares, shout outs, hashtags and reposts.
These show your word has authority and meaning to your intended audience.
Capitalize on this by publishing content that delves deeper into these topics.
Relevance of the Content
Industry experts and search engines don’t just share content because it is novel and has the potential to become viral. They look for relevant articles, videos and podcasts that are relevant to a particular audience.
Avoid just focusing on ranking and consider the topic of the piece of content linking to your pages or the one that directs to your website. The niche content is vital to the success of your campaign. Look for similar sites within your industry and reach out to them for an effective way to boost your search engine result rank.
Find Link Partners
You’ll need all the help you can get to succeed online. Partnering with like-minded website owners and industry leaders boost your image and authority. Experts agree on the following ways to achieve this goal.
- Reach Out – It doesn’t hurt to ask when it comes to asking for links or a guest post. Write a convincing email or message; frame it in a way that shows a win-win situation. Mention your past work and expertise in the same niche. If you are starting out, how you can help and the information you are providing is unique and relevant to the expert’s audience.
- Strategic Posting – A coherent content marketing strategy boosts your chances of rising up results pages. Create posts such as lists, how-to guides, research, infographics, data and others. These can come in long-form articles (more than 1000 words) or videos under three minutes.
- Community Activity – Stay active in the groups and communities you created or joined. This allows you to learn more about your audience and reach them at a level they are comfortable at converting. Respond to messages, reply to post comments and others.
Identifying authoritative links and learning how to reach out boost your chances of ranking higher in results pages. Consult with your team to determine the best possible actions to take to beat your competitors.