The digital landscape continues to change. What may have worked in the past could be ineffective now and in the future. However, there are some strategies that will continue to be relevant as the years go by. Hopefully, this should help you craft an effective campaign.
You can find a digital marketing agency in Phoenix and in major cities across the United States. Tapping the expertise and experience of a professional can assure you that you are not wasting your dollars on a campaign that falls flat and will not convert to sales.
Social Media Marketing
Sites like Facebook, Twitter, Instagram, Pinterest, Snapchat, and TikTok are tools that allow you to reach as many people as you can. Almost everyone on the planet has a profile in at least one of these social media platforms. On average, Americans spend three hours on social media to post images, scroll through their feeds, or message their friends.
That is why social media marketing will continue to be relevant in 2020 and beyond. More people use social media not just to build their network and reconnect with contacts, but a tool for research. It is how they find businesses and gauge the response of the public to a brand or a product.
Not to mention, it is free. You can grow your following organically with the help of a social media manager. But if you want your posts to be seen by your target audience right away, you can also pay an advertising fee. You may also hire influencers to post content on your behalf and bring even more people to your social media pages.
You may use apps like Hootsuite to schedule content to reach audiences in different time zones. Hootsuite also allows you to see if your posts have made an impact.
A Mobile Website
People are accessing the internet through the small screens of their smartphones. In this day and age, a website that is not configured to conform to mobile devices is no longer acceptable. As part of your digital marketing campaign, you should make your website responsive to any screen size, including smartwatches.
This will involve hiring the help of a web designer but do not forget to approach an expert in search engine optimization (SEO). SEO is not just about optimizing your content so that it has the right keywords. There are strategies that are embedded within a website’s code. For example, Accelerated Mobile Pages (AMP) helps websites load faster to prevent potential consumers from losing their patience before you make your pitch.
Create Relevant Content
People consume all kinds of content. If you want people to visit your website and social media pages, you need to produce content that is worth looking at. You can start blogging to promote your products and answer questions that people have been asking on the internet. Or, you have to make videos that entertain your audience. Otherwise, they will leave and you will gain nothing from the campaign.
As they say, “content is king.” Using the best practices of SEO to reach the top of the search page is no longer enough. Your goal is to convert visits to sales.
There are more digital marketing strategies that continue to be effective in 2020 and, likely, in the next several years to come. These strategies, however, should be prioritized for a successful campaign.