From customer insights to market trends, data can shape business decisions. It can elevate a marketing campaign, boost sales tactics, and help business leaders explore new opportunities or revenue streams. Collecting data can be in various forms. But in an online setting, the common method is to do A/B testing. Why choose A/B testing? Before
Retail is changing. The malls that were once popular in the ‘80s and ‘90s are rapidly disappearing as shopping shifts to the internet. In the early 2000s, e-commerce started to become a regular part of everyday life in the U.S. More recently, mobile e-commerce, or sometimes referred to as m-commerce, is on the rise. In
Running a profitable business can be a challenge, to say the least. To do this, you need an effective marketing strategy to increase your visibility and boost your sales. Below are five important digital strategies that will provide results and prove to be cost-effective. Social Media Some people find it hard to incorporate social media
Cyber attacks hit thousands of businesses every year, but they can be particularlydamaging to startups and SMEs who lack the resources to pay ransoms or recover data immediately. Malware and phishing are two of the most common cyber threats that can put small businesses and their customers at risk. They can reduce productivity and even tarnish the company’s
Cyberattacks involving businesses have become rampant nowadays. Since only a few owners are prepared for this type of criminal activity, it makes them vulnerable to such attacks. In fact, according to CNBC, more than 50% of all small to medium businesses in the U.S. have experienced a breach in the previous year alone. It is continuously increasing as
Digital marketing is an essential part of every successful business’s marketing strategy. If you want your digital marketing plans to work, you’ll need to assemble an efficient team of professionals who can get the job done. Here are the essential people you need on your digital marketing team and what they can bring to your
Business owners have had to contend with so many challenges during this pandemic. We’ve had to make do with a skeletal workforce, and not to mention the financial effects of the recession. While it’s easier to bury our heads in the sand until all of it goes away, as business owners, we have the responsibility
Computers have become an almost essential part of many people’s professional and personal lives. The market for these machines — whether they come in the form of laptops or smartphones — is a fast-growing industry in many parts of the world. If you’ve got a passion for technology and want to take advantage of the thriving
Social media marketing is relatively new in the business world, and many assume it’s a ‘marketing fad.’ However, despite the skepticism around it, according to consumer reports, 92% of business owners state that they trust social media and word-of-mouth marketing more than other forms of advertising. Although any business can benefit from social media, there
Small businesses need to build an online presence if they want to market their brand and boost sales, and that starts with designing the website. People often decry tech as bland and lifeless, but website design is a great way to flex your creative muscle and further your brand. You can choose a playful design,